Load In, Load Out, Then Offload.
What is this about?
Life on the road can be exciting, fulfilling, rewarding—and demanding. Even the most experienced, competent, and capable road professionals can sometimes find themselves feeling stuck, low in mood, lacking direction, confidence, or resilience.
When these thoughts, feelings, or behaviours go unaddressed, they can build into restlessness, anxiety, unhappiness, or even burnout. Coaching offers a powerful way forward for anyone ready to create positive, lasting, and sustainable change.
I’m deeply passionate about the transformative impact coaching can have. Everyone deserves the chance to pause, reflect, explore, and be truly heard in a safe, supportive space. Over the years, I’ve seen coaching spark profound shifts in how people see themselves and relate to others. It has unlocked creativity, strengthened communication, increased productivity, enhanced performance, and fostered healthier, more meaningful relationships, not just for work, but for life.
There is nothing to “fix” here — you are the expert in your own life. But giving yourself focused time to think, alongside someone who listens and challenges with care, can open new perspectives and support positive growth.
Why Me?
I am a former promoter and artist manager with over 25 years of frontline experience in the music industry. In 2021, I transitioned into coaching, becoming a psychological trauma informed ICF-accredited coach specialising in the creative industries. My approach combines real-world insight with evidence-based practice — delivering high-value coaching.
Academic Foundation:
BSc (Hons) Psychology
Humanistic Counselling
ICF-Accredited Trauma-Informed Coach
Industry and Professional Experience:
25+ years in the music industry (promotion and management)
Ongoing training in psychology, trauma models, and human behaviour